Would you stick around and browse a site if it was in a language you couldn’t read or understand?Īccording to InVision, 88% of online consumers are less likely to return to a site after a bad experience. However, there are opportunities for translating my site isn’t Spanish, French, Russian, and German to provide a better user experience. The data clearly shows my audience is overwhelmingly English speaking. The top 10 languages spoken by my site visitors, courtesy of Google Analytics. Have you checked the geo data in your Google Analytics account lately? While your site might be delivered in English, the make up of your audience might suggest that visitors from other countries might like to browse your site in their native language.Ī quick look at my own data reveals the top 10 languages my site visitors browse with, including four variations of English, Spanish, French, Russian, German, Dutch, and Portuguese. Along with outdoing your competition and strengthening your brand, there are some very real benefits for your site. That’s not to say translating your site is a generous and selfless endeavor. When you go online, isn’t it nice being able to read your favorite sites in English? For much of the world, however, reading in a native language is a luxury. In this post, we’ll take a look at what you should consider when choosing a translation solution, and explore the top seven translation plugins along with their features, pricing, pros, and cons. There’s a clear language gap online, but it also provides opportunities for astute site owners to provide translations in other popular world languages, such as Mandarin (955 million native speakers), Spanish (405 million), and Hindi (310 million).
On top of that, 53.3% of online content is written in English, according to W3Techs.
While English is ranked the third most popular spoken language in the world with 360 million native speakers, it claims the top spot amongst the most commonly spoken languages online (873 million internet users). The web caters overwhelmingly to English speakers, somewhat unfairly.
Are you considering translating your WordPress site into another language, or even multiple languages? Adding a translation plugin to your site could open up your business to a larger international audience, providing benefits to both your user experience and organic traffic.
0 kommentar(er)
